Our Story

Ritch Viola founded the Every Man Jack brand in 2007 around the same time he took up triathlon.  In 2011 he raced the Ironman Hawaii and had a custom EMJ racing kit made for the event.  At that point, he decided that creating and sponsoring an all male triathlon team would be a great marketing endeavor for the Every Man Jack brand.  So in 2012, Team Every Man Jack was born.

In just two years, the team has gone from local San Francisco upstart to national presence with 50 guys on the team across the US (and one in Canada!).  Our team includes NATIONAL and WORLD champions. We are elite athletes, but never elitists!  We love to give back to the community which is so important to us.  Whether it is in volunteering at a local race, or raising thousands of dollars for a good cause.